Decision Velocity Over Reinvention

Prosultant® originated in a 1997 discussion among former Big Six (now Big Four) management consultants.

We envisioned advanced ecosystems capable of delivering intelligence, expertise, and know-how that organizations could leverage either to reduce their reliance on management consultants or to improve the outcomes of their engagements with consultants.

Today, advances in communication, networking, and AI are enabling the development of advanced ecosystems.

Our Encore.

Retired from our formal roles, we’ve chosen to come back for an encore and fully embrace the sixth major technology transition of our careers—Ubiquitous AI & The Edge. Our aim is to show that, in the AI era, elite management consulting doesn’t have to be expensive, built on pyramids of junior staff, or automatically preferred over the talent you’ve already invested in. AI levels the playing field between global consulting brands and your own people—especially those eager to adopt AI.

Despite the advice of one of our former EY partners, Dave, who reminded us that executives value only the advice they pay dearly for, not the free kind, we decided to share our know‑how and content at no cost. Why take such a contrarian stance?

Hold on a Moment ...

Dave was always right. After all, executives gleefully spend thousands of dollars on management consulting firms for similar advice and content. They also incur an opportunity cost by not investing that money in developing their internal teams. Why not monetize the expertise we provide?

After careful consideration, we decided to share most of our content at no cost, with some available for a small fee, on one condition. Our fee must meet the rule of 100—be no more than one-hundredth of what management consulting firms charge.

Our Consultant-in-a-Box® Series of Products

For example, our Software Vendor Selection Playbook, part of our Consultant-in-a-Box® product series, is priced at $49. And wouldn't you know it, we broke our rule right out of the gate. Developing this playbook internally would cost organizations significantly more than $4,900. An elite or Big Four management consulting firm would charge $49,000 or more to create it. Plus, they would be giving away their IP, which they don't like to do.

To achieve our goal, we chose not to put paywalls on most of our content, which would deter time‑pressed professionals and teams from using it. Why?

We were fortunate to have mentors and peers who invested in us, challenged us, and supported our careers at every inflection point.

We also had the privilege of working for and with some of the best employers and clients in the world—Global 500, private‑sector, public‑sector, middle‑market, and entrepreneurial organizations. We're deeply grateful for their support as professionals and as people, their patience with our mistakes, and their commitment to developing our skills, sponsoring our progression, and treating us with respect.

Now it’s our turn to return the favor. Please share our content with your teams, challenge it, suggest new topics, and reach out if you’d like a sounding board or hands‑on support. There’s much more on the way.

We’re also having fun. For years, we wanted to get our hands dirty with technology, but we were paid to stay at the whiteboard as strategists and advisors. Now we finally get to roll up our sleeves, experiment at the edge, and learn in public—with all the humility that comes with it.